2/20/25

Meeting Gen Z's Demands in Multifamily Housing

Gen Z now makes up 25% of all renters and nearly half of recent movers in the multifamily space. But with 73% struggling to save and 75% seeking extra income, traditional approaches to property management won’t cut it. In this episode, Todd Stecker, VP of Revenue at Amenify, breaks down how multifamily properties can adapt to the growing—and shifting—expectations of Gen Z renters. From financial constraints to service demands, we dive into what Gen Z actually wants, based on a new Amenify survey of over 20,000 residents.

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