PE Rollups Are Missing Technology = Missing on Margin

There are many friends in private equity or search-funds working to roll up service companies. These are nice opportunities, but when they talk about strategy it’s financial, I have never heard technology-first answers to the questions below:

• How do you hire and manage Pros across hundreds of cities?

• How do you drive demand without spending tens of millions of dollars?

• How do you deal with thousands of customer support tickets?

• What about provider re-routing and real-time backups for fulfillment?

• What additional services can you provide to a Commercial (B2B) Customer? How do you cut red tape?

Amenify has focused on answering these questions across hundreds of cities, and we’ve invested nearly $20 million into our connected technology applications to solve these issues. This includes cleaners, handymen, chore teams, or commercial services for the property manager (e.g., common areas and turns).

Growing 20x in the last four years — ServiceTech not PropTech

I think audiences mistakenly view Amenify as a PropTech Company, as they can’t see the underlying technology + operations focused on managing our Service Provider’s operations at scale. Four items make us unique relative to other platforms:

1. Amenify Operating System: end-to-end tools/apps to modernize the business

2. Dispatch Engine (AI/ML) tools: AI-assisted order completion with real-time quality control

3. Partnerships with Property Managers: cutting red tape to drive demand from 100+ multifamily groups

4. Amenify Growth Tools: profitable and scalable expansion, guaranteed.

These four tools are Service-Agnostic, meaning we have tested them across numerous service verticals and see many opportunities to expand.

Amenify OS

The Amenify Operating System is a connected ecosystem of applications for Provider Managers & Field-Pro Apps for appointment management

• AI/ML-driven routing and dispatch engine 

• Dynamic pricing by service, by market

• Onboarding & background checks of the Pros

• Continuous Training of the Pros

• Schedule management

• Seamless payments

• Tips and ratings

• Customer database & automated marketing campaigns

• Holistic analytics & BI tools

• API integrations with Property management software

• Amenify API available for partnerships

Amenify Dispatch Engine

Our technology and operations team has built dynamic tools to avoid a heavy burden on fleet management, that has been endemic to “running” a service company.

• Fleet management with Amenify Provider & Field Pro app

• Dynamic-automated load balancing of appointments to map Supply and Demand

• Geolocation tools: tracking, & parking assistance (i.e., is the Pro on the way?)

• Checklists and photos for quality control 

• Dynamic pricing models to earn more at peak times

• AI-powered workflows: canceling, rescheduling, refunds

• Automated outreach for new hires as needed

• AI tools for Customer Support

• Backup providers via Amenify extended network

Unique Partnerships For Demand

Amenify offers Property Managers and Partners multiple services with support, ancillary income, and no cost in exchange for data and compliance access. This playbook has helped us scale to more than 100+ Property Management Companies and the industry’s most significant partnerships (e.g., RealPage, Zego, Livly, and more).

This is critical as local SMB Service Companies are unable to deal with red tape on their own:

• Insurance: general, auto, cyber, workers comp, etc.

• Payments integrations, VendorCafe, Compliance Depot

• Property Manager training and engagement

• Easy booking and tracking tools

• API Integrations for partnerships

• Automated marketing to residents & property managers

• Enterprise-level insurance for partners

Looking ahead, Amenify has the ability to grow to millions of new homes/units with our new partnerships in 2025.

Amenify Growth Tools

Once we work with a Service Provider, Amenify is able to help expand their services to fulfill demand, as well as expanding to new geographic markets. We accomplish this via:

• Unique Resident data set and access to communications

• Growing library of automation campaigns (Email, SMS, Push)

• API integrations with Tenant Engagement Platforms (e.g., LOFT)

• Omni-channel marketing (SEO/SEM, local marketing, etc.)

• Resident App for Residents ordering, tracking, and support

• Market expansion w/ capital financing

• Enterprise-level compliance for RE operators

• Increased income per visit with adjacent services, and our service-agnostic infrastructure enables new verticals easily (e.g., expand from Housekeeping for Residents to Common Area Cleaning for the Property Manager)

Growth Funds: Missing out on 10-15% EBITDA improvements

From my perspective, private equity groups and search funds focus on finding a family-owned service company, applying financial leverage, and some modest technology improvements. However, these HoldCo’s are missing out on the benefits of:

• Technology for operations, management, and customer support —> what if you could cut management and administrative costs by 20%?

• Unique demand engines to lower customer acquisition costs —> what if you could increase top-line revenue another 100% in 9 months in the top 50 markets?

More details are available in PDF format (preview below). Please email me (Everett) for a copy of this PDF. We are happy to share all learnings because it has taken many years to learn, build, and sign partnerships.